Water Conservation in American Fork

American Fork does not have meters for their secondary water system. I used these four design principles to motivate the citizens of American Fork to conserve water.

1. Get the user to make an argument for the desired outcome

2. Help the user make a commitment in advance

I suggested doing this by offering $5 off the first water bill if user writes why water conservation is important in American Fork. The top 100 essays (as determined by the public works staff) will receive free water in June.

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3. Provide immediate and ongoing feedback

4. Make the desired behavior a social norm

Updates on the monthly bill will show a graphic of how many gallons residents of American Fork have used the previous month. This would show residents how much water their city is using and make their water usage visual. If other nearby cities are using less water American Fork should show their usage in gallons to show that conserving water is the social norm.

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